Marketing Management : Global Edition

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Material type: Text

TextOriginal language: Eng Publication details: England : Pearson , 2012 .Edition: 14th edDescription: 700 p. : col. ill ; 28 cmISBN:

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Contents:

Understanding Market Management

Capturing Marketing Insights

Connecting with Customers

Building Strong Brands

Shaping the Market Offerings

Delivering Value

Communicating Value

Creating Successful Long-term Growth

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Lending Book	IBSL Library Reference Section	Reference Collection	658.8 KOT (Browse shelf(Opens below))	Available	07629
Lending Book	IBSL Library Reference Section	Reference Collection	658.8 KOT (Browse shelf(Opens below))	Available	07630

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