Marketing Management (Record no. 19019)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01068nam a2200397Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240404142652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 139780273753360 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | |
| Original cataloging agency | IBSLLIB |
| 041 ## - LANGUAGE CODE | |
| Language code of original | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | : Global Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | England : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2012 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 700 p. : |
| Other physical details | col. ill ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | R03 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding Market Management |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Capturing Marketing Insights |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Connecting with Customers |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Building Strong Brands |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Shaping the Market Offerings |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Delivering Value |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Communicating Value |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Creating Successful Long-term Growth |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Demand |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Needs |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Wants |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Product |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Relator term | Co-Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference Collection | IBSL Library | IBSL Library | Reference Section | 17/12/2023 | 07629 | 658.8 KOT | 07629 | Lending Book | ||||
| Reference Collection | IBSL Library | IBSL Library | Reference Section | 17/12/2023 | 07630 | 658.8 KOT | 07630 | Lending Book |