Principles of Marketing

By:

Kotler , Philip

Contributor(s):

Co-Author [Armstrong , Gary ]

Material type: Text

TextOriginal language: Eng Publication details: New Delhi : Pearson , 2010 .Edition: 13th edDescription: 614 p . : Charts , Graphs , Pic . ; 28 cmISBN:

9788131731017

Subject(s):

Marketing
Marketing
Company and Marketing
Customer Relationship
Business Markets
Pricing
Customer Value
Global Marketplace

DDC classification:

658.8 KOT

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Holdings ( 2 )
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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Lending Book	IBSL Library Lending Section		658.8 KOT (Browse shelf(Opens below))	Available		07262
Lending Book	IBSL Library Reference Section	Reference Collection	658.8 KOT (Browse shelf(Opens below))	Available	R 20	07261

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