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Principles of Marketing

Kotler , Philip

Principles of Marketing - 13th ed. - New Delhi : Pearson , 2010 . - 614 p . : Charts , Graphs , Pic . ; 28 cm

ISBN: 9788131731017

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Company and Marketing Customer Relationship Business Markets Pricing Customer Value Global Marketplace

Dewey Class. No.: 658.8 / KOT

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