Essentials of Marketing

By:

Lamb , Charles W

Contributor(s):

Hair , Joseph F [Co-Author]
McDaniel , Carl [Co-Author]

Material type: Text

TextOriginal language: Eng Publication details: Australia : South Western College , 2001 . Edition: 2nd edDescription: 577 p . : Charts , Graphs , Pic. ; 28 cmISBN:

0324043767

Subject(s):

Marketing
marketing environment
Global Vision
Analyzing Marketing Opportunities
Intergrated Marketing Communication

DDC classification:

658.8 LAM

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Lending Book	IBSL Library Reference Section	Reference Collection	658.8 LAM (Browse shelf(Opens below))	Available	R 20	05240

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