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Essentials of Marketing

Lamb , Charles W

Essentials of Marketing - 2nd ed. - Australia : South Western College , 2001 . - 577 p . : Charts , Graphs , Pic. ; 28 cm

ISBN: 0324043767

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: marketing environment Global Vision Analyzing Marketing Opportunities Intergrated Marketing Communication

Dewey Class. No.: 658.8 / LAM

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