Marketing

By:

Kotler , Philip

Contributor(s):

Armstrong , Gary [Co-Author]
Brown , Linden [Co-Author]
Adam , Stewart [Co-Author]

Material type: Text

TextOriginal language: Eng Publication details: Sydney : Prentice Hall , 1998 .Edition: 4th edDescription: 910 P. : Charts , Graphs , Pic . ; 25 cmISBN:

0724806865

Subject(s):

Marketing
Marketing
Target Market
Forecasting Demand
Marketing Research
Information Systems
Business Market
Corporate Strategy

DDC classification:

658.8 KOT

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Holdings ( 2 )
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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Lending Book	IBSL Library Reference Section	Reference Collection	658.8 KOT (Browse shelf(Opens below))	Available	R 20	04194
Books	IBSL Library Reference Section	Reference Collection	658.8 KOT (Browse shelf(Opens below))	Available	R 20	04195

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