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Marketing

Kotler , Philip

Marketing - 4th ed. - Sydney : Prentice Hall , 1998 . - 910 P. : Charts , Graphs , Pic . ; 25 cm

ISBN: 0724806865

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Target Market Forecasting Demand Marketing Research Information Systems Business Market Corporate Strategy

Dewey Class. No.: 658.8 / KOT

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