Strategic Brand Management (Record no. 20218)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00788nam a2200289Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250430134058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131756898 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Original cataloging agency | IBSLLIB |
| 041 ## - LANGUAGE CODE | |
| Language code of original | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller , Kevin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2013 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 693 p . : |
| Other physical details | Charts , Graphs ; |
| Dimensions | 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategic |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Geographic Locations |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Global Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran , M.G . |
| Relator term | Co-Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob , Isaac |
| Relator term | Co-Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference Collection | IBSL Library | IBSL Library | Reference Section | 30/09/2016 | 658.8 KEL | 08830 | Lending Book | R 20 |