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Strategic Brand Management

Keller , Kevin Lane

Strategic Brand Management - 3rd ed. - New Delhi : Pearson , 2013 . - 693 p . : Charts , Graphs ; 25 cm

ISBN: 9788131756898

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Brand management Marketing Management Strategic Geographic Locations Global Marketing

Dewey Class. No.: 658.8 / KEL

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