A Guide to Global Brand Marketing Branding (Record no. 17351)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00683nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250503121951.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780658009457 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Original cataloging agency | IBSLLIB |
| 041 ## - LANGUAGE CODE | |
| Language code of original | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gregory , James R |
| 245 #2 - TITLE STATEMENT | |
| Title | A Guide to Global Brand Marketing Branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chicago : |
| Name of publisher, distributor, etc. | McGraw Hill , |
| Date of publication, distribution, etc. | 2002 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 232 p . : |
| Other physical details | Charts , Graphs , Pic. ; |
| Dimensions | 24 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branding |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Global Customer |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Culture |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wiechmann , Jack G |
| Relator term | Co-Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference Collection | IBSL Library | IBSL Library | Reference Section | 16/11/2006 | 658.8 GRE | 05946 | Lending Book | R 20 | ||||
| IBSL Library | IBSL Library | Lending Section | 17/12/2023 | 658.8 GRE | 05947 | Lending Book |