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A Guide to Global Brand Marketing Branding

Gregory , James R

A Guide to Global Brand Marketing Branding - Chicago : McGraw Hill , 2002 . - 232 p . : Charts , Graphs , Pic. ; 24 cm

ISBN: 9780658009457

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: marketing Branding Global Customer Culture

Dewey Class. No.: 658.8 / GRE

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