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Principles of Marketing

By: Contributor(s): Material type: TextTextOriginal language: Eng Publication details: India : Pearson , 2018 .Edition: 17th edDescription: 699 p. : col. ill ; 28 cmSubject(s): DDC classification:
  • 658.8 KOT
Contents:
Defining Marketing and the Marketing Process
Understanding the Marketplace and Consumer Value
Designing a Customer Value - Driven Strategy and Mix
Extending Marketing
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Holdings
Item type Current library Collection Call number Status Barcode
Lending Book Lending Book IBSL Library Reference Section Recommended Reading 658.8 KOT (Browse shelf(Opens below)) Available 09240

Principles of Marketing - DBF 12103
Recommended Reading
R03

Defining Marketing and the Marketing Process

Understanding the Marketplace and Consumer Value

Designing a Customer Value - Driven Strategy and Mix

Extending Marketing

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