Principles of Marketing (Record no. 20622)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01153nam a2200409Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240504160428.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | |
| Original cataloging agency | IBSLLIB |
| 041 ## - LANGUAGE CODE | |
| Language code of original | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2018 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 699 p. : |
| Other physical details | col. ill ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Principles of Marketing - DBF 12103<br/>Recommended Reading<br/>R03 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Defining Marketing and the Marketing Process |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding the Marketplace and Consumer Value |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Designing a Customer Value - Driven Strategy and Mix |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Extending Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Process |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketplace |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer Value |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategy |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customers |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sales |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Pricing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Products |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Relator term | Co-Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y. |
| Relator term | Co-Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Recommended Reading | IBSL Library | IBSL Library | Reference Section | 22/09/2019 | 09240 | 658.8 KOT | 09240 | Lending Book |