| 000 | 01229nam a22004217a 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20240421104406.0 | ||
| 008 | 240313b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789356062665 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bKOT |
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| 100 | _aKotlor, Philip | ||
| 245 | _aMarketing Management | ||
| 250 | _a16th Ed. | ||
| 260 |
_aIndia : _bPearson , _c2023 . |
||
| 300 |
_a596 p. : _bcol. ill ; _c28 cm |
||
| 500 | _aPrinciples of Marketing - DBF12103 Recommended Reading R03 | ||
| 505 | _aFundamentals of Marketing Management | ||
| 505 | _aUnderstanding the Market | ||
| 505 | _aDeveloping a Viable Market Strategy | ||
| 505 | _aDesigning Value | ||
| 505 | _aCommunicating Value | ||
| 505 | _aDelivering Value | ||
| 505 | _aManaging Growth | ||
| 650 | _aMarketing | ||
| 653 | _aMarketing Management | ||
| 653 | _aMarket | ||
| 653 | _aViable Market Strategy | ||
| 653 | _aDesigning Value | ||
| 653 | _aCommunicating Value | ||
| 653 | _aDelivering Value | ||
| 653 | _aManaging Growth | ||
| 700 |
_aKeller, Kevin Lane _eCo- Author |
||
| 700 |
_aChernev, Alexander _eCo- Author |
||
| 700 |
_aSheth, Jagdish N. _eCo- Author |
||
| 700 |
_aShainesh, G _eCo- Author |
||
| 942 | _cBK | ||
| 999 |
_c21301 _d21301 |
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