| 000 | 01153nam a2200409Ia 4500 | ||
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| 003 | IBSLLIB | ||
| 005 | 20240504160428.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 040 |
_bEng _aIBSLLIB |
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| 041 | _hEng | ||
| 082 |
_a658.8 _bKOT |
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| 100 | _aKotler, Philip | ||
| 245 | 0 | _aPrinciples of Marketing | |
| 250 | _a17th ed. | ||
| 260 |
_aIndia : _bPearson , _c2018 . |
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| 300 |
_a699 p. : _bcol. ill ; _c28 cm |
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| 500 | _aPrinciples of Marketing - DBF 12103 Recommended Reading R03 | ||
| 505 | _aDefining Marketing and the Marketing Process | ||
| 505 | _aUnderstanding the Marketplace and Consumer Value | ||
| 505 | _aDesigning a Customer Value - Driven Strategy and Mix | ||
| 505 | _aExtending Marketing | ||
| 650 | _aMarketing Management | ||
| 653 | _aMarketing | ||
| 653 | _aProcess | ||
| 653 | _aMarketplace | ||
| 653 | _aConsumer Value | ||
| 653 | _aStrategy | ||
| 653 | _aCustomers | ||
| 653 | _aSales | ||
| 653 | _aPricing | ||
| 653 | _aProducts | ||
| 653 | _aBrand | ||
| 653 | _aPromotion | ||
| 700 |
_aArmstrong, Gary _eCo-Author |
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| 700 |
_aAgnihotri, Prafulla Y. _eCo-Author |
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| 942 | _cBK | ||
| 999 |
_c20622 _d20622 |
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