000 00727nam a2200289Ia 4500
003 IBSLLIB
005 20240602161122.0
008 231217s9999 xx 000 0 und d
020 _a9789554441415
040 _beng
_aIBSLLIB
041 _hEng
082 _a658.8
_bDIA
100 _aDiasz, Lewie
245 0 _aMarketing and Business Strategy
260 _aColombo :
_bAuthor ,
_c2017 .
300 _a760 p. :
_bCol. ill. ;
_c28 cm .
500 _aL11
505 _aMarketing Planning
505 _aStrategic Marketing Audit
505 _aMarket Segmentation
505 _aBrand Management
650 _aMarketing Management
653 _aStrategic
653 _aBusiness
653 _aBrand
942 _cBK
999 _c20285
_d20285