000			01074nam a2200385Ia 4500
003			IBSLLIB
005			20240404151339.0
008			231217s9999 xx 000 0 und d
020			_a9789332557185
040			_bEng _aIBSLLIB
041			_hEng
082			_a658 _bKOT
100			_aKotler, Philip
245		0	_aMarketing Management
250			_a15th ed.
260			_aNew Delhi : _bPearson , _c2016 .
300			_a900 p. : _bcol. ill ; _c22 cm
500			_aPrinciples of Marketing - DBF 12103 Recommend Reading R03
505			_aUnderstanding Marketing Management
505			_aCapturing Marketing Insights
505			_aConnecting with Customers
505			_aBuilding Strong Brands
505			_aCreating Value
505			_aCommunicating Value
505			_aDelivering Value
505			_aConducting Marketing Responsibility for Long- Term Success
650			_aMarketing Management
653			_aMarkets
653			_aSales
653			_aProduct
653			_aBrand
653			_aPromotion
653			_aCustomer
942			_cBK
999			_c20225 _d20225