| 000 | 00788nam a2200289Ia 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20250430134058.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a9788131756898 | ||
| 040 |
_beng _aIBSLLIB |
||
| 041 | _hEng | ||
| 082 |
_a658.8 _bKEL |
||
| 100 | _aKeller , Kevin Lane | ||
| 245 | 0 | _aStrategic Brand Management | |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bPearson , _c2013 . |
||
| 300 |
_a693 p . : _bCharts , Graphs ; _c25 cm |
||
| 650 | _aMarketing Management | ||
| 653 | _aBrand management | ||
| 653 | _aMarketing Management | ||
| 653 | _aStrategic | ||
| 653 | _aGeographic Locations | ||
| 653 | _aGlobal Marketing | ||
| 700 |
_aParameswaran , M.G . _eCo-Author |
||
| 700 |
_aJacob , Isaac _eCo-Author |
||
| 942 | _cBK | ||
| 999 |
_c20218 _d20218 |
||