| 000 | 00956nam a2200349Ia 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20250723131337.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a9789332537644 | ||
| 040 |
_beng _aIBSLLIB |
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| 041 | _hEng | ||
| 082 |
_a658.8 _bSCH |
||
| 100 | _aSchiffman , Leon G | ||
| 245 | 0 | _aConsumer Behavior | |
| 250 | _a11th ed. | ||
| 260 |
_aNew Delhi : _bPearson , _c2015 . |
||
| 300 |
_a508 p . : _bCharts , Graphs , Pic. ; _c25 cm |
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| 650 | _aMarketing Management | ||
| 653 | _amarketing | ||
| 653 | _aConsumer Behavior | ||
| 653 | _aTechnology | ||
| 653 | _aSocial and Cultural | ||
| 653 | _aMarketing Ethics | ||
| 653 | _aConsumer Research | ||
| 653 | _aIndian Cultural | ||
| 653 | _aSocial and Mobile Media | ||
| 653 | _aTraditional Meadias | ||
| 653 | _aData Analysis | ||
| 700 |
_aWisenblit , Joseph _eCo-Author |
||
| 700 |
_aKumar , S.Ramesh _eCo-Author |
||
| 942 | _cBK | ||
| 999 |
_c20168 _d20168 |
||