| 000 | 01068nam a2200397Ia 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20240404142652.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a139780273753360 | ||
| 040 |
_bEng _aIBSLLIB |
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| 041 | _hEng | ||
| 082 |
_a658.8 _bKOT |
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| 100 | _aKotler, Philip | ||
| 245 | 0 |
_aMarketing Management _b: Global Edition |
|
| 250 | _a14th ed. | ||
| 260 |
_aEngland : _bPearson , _c2012 . |
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| 300 |
_a700 p. : _bcol. ill ; _c28 cm |
||
| 500 | _aR03 | ||
| 505 | _aUnderstanding Market Management | ||
| 505 | _aCapturing Marketing Insights | ||
| 505 | _aConnecting with Customers | ||
| 505 | _aBuilding Strong Brands | ||
| 505 | _aShaping the Market Offerings | ||
| 505 | _aDelivering Value | ||
| 505 | _aCommunicating Value | ||
| 505 | _aCreating Successful Long-term Growth | ||
| 650 | _aMarketing Management | ||
| 653 | _aDemand | ||
| 653 | _aNeeds | ||
| 653 | _aWants | ||
| 653 | _aProduct | ||
| 653 | _aBrand | ||
| 653 | _aResearch | ||
| 700 |
_aKeller, Kevin Lane _eCo-Author |
||
| 942 | _cBK | ||
| 999 |
_c19019 _d19019 |
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