000 00858nam a2200301Ia 4500
003 IBSLLIB
005 20250605142708.0
008 231217s9999 xx 000 0 und d
040 _beng
_aIBSLLIB
041 _hEng
082 _a658.8
_bMAH
100 _aMaheshwari , Akila
245 0 _aStrategic Marketing of Financial Services vol 1
260 _aMumbai :
_bIndian Institute of Banking and finance ,
_c2006 .
300 _a190 P . ;
_c25 cm
650 _aMarketing
653 _aIndian institute of banking and finance
653 _aMarketing
653 _aMarketing Service
653 _aMacro and Micro Factors
653 _aMarketing Research
653 _aProduct Strategy
653 _aPricing Strategy
653 _aDistribution Strategy
653 _aPromotion Strategy
653 _aBank Marketing
942 _cBK
999 _c18483
_d18483