| 000 | 00799nam a2200301Ia 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20250524140619.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a9788131731017 | ||
| 040 |
_beng _aIBSLLIB |
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| 041 | _hEng | ||
| 082 |
_a658.8 _bKOT |
||
| 100 | _aKotler , Philip | ||
| 245 | 0 | _aPrinciples of Marketing | |
| 250 | _a13th ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall , _c2007 . |
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| 300 |
_a599 p . : _bCharts , Graphs ; _c28 cm |
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| 650 | _aMarketing | ||
| 653 | _aMarketing | ||
| 653 | _aCustomer Value | ||
| 653 | _aBusiness Markets | ||
| 653 | _aPublic Relations | ||
| 653 | _aCustomer Relationship | ||
| 653 | _aGlobal Marketplace | ||
| 653 | _aOnline Marketing | ||
| 700 |
_aArmstrong , Gary _eCo-Author |
||
| 942 | _cBK | ||
| 999 |
_c17795 _d17795 |
||