000 00729nam a2200265Ia 4500
003 IBSLLIB
005 20250602135047.0
008 231217s9999 xx 000 0 und d
020 _a8120309146
040 _beng
_aIBSLLIB
041 _hEng
082 _a658.8
_bPAY
100 _aPayne , Adrian
245 4 _aThe Essence of Services Marketing
260 _aNew Delhi :
_bPrentice Hall of India ,
_c2001 .
300 _a253 p . :
_bCharts , Graphs ;
_c23 cm
650 _aMarket Management
653 _aMarket Management
653 _aServices Marketing
653 _aRelationship Marketing
653 _aCustomer Service
653 _aCustomer Service
653 _aMarketing Strategic
942 _cBK
999 _c17083
_d17083