000 00695nam a2200253Ia 4500
003 IBSLLIB
005 20250609120403.0
008 231217s9999 xx 000 0 und d
020 _a9780749442415
040 _beng
_aIBSLLIB
041 _hEng
082 _a658.8
_bNEW
100 _aNewell , Frederick
245 0 _aWhy CRM Doesnt Work :
_cHow to Win By Letting Customers Manage the Relationship
260 _aNew Delhi :
_bKogan Page ,
_c2004 .
300 _a263 P . ;
_c23 cm
650 _aMarketing Management
653 _aMarketing Management
653 _aTechnology
653 _aRelationships
653 _aDatabase
653 _aCustomer Service
942 _cBK
999 _c17003
_d17003