000 00794nam a2200289Ia 4500
003 IBSLLIB
005 20250502110533.0
008 231217s9999 xx 000 0 und d
020 _a9781861524720
040 _beng
_aIBSLLIB
041 _hEng
082 _a658.8
_bDOO
100 _aDoole , Isobel
245 0 _aInternational Marketing Strategy
250 _a2nd ed.
260 _aLondon :
_bThomson ,
_c1999 .
300 _a572 p . :
_bCharts , Graphs , ill. ;
_c25 cm
650 _aMarketing Management
653 _aMarket Management
653 _aInternational Marketing Strategy
653 _aTrading
653 _aMarketing Research
653 _aProduct Management
653 _aMarketing Communication
700 _aLowe , Robin
_eCo-Author
942 _cBK
999 _c16855
_d16855