| 000 | 00718nam a2200277Ia 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20250407105555.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a9780072461282 | ||
| 040 |
_beng _aIBSLLIB |
||
| 041 | _hEng | ||
| 082 |
_a658.8 _bBEA |
||
| 100 | _aBearden , William O | ||
| 245 | 0 | _aMarketing | |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw Hill , _c2001 . |
||
| 300 |
_a596 p . : _bCharts , Graphs , Pic ; _c28 cm |
||
| 650 | _aMarketing Management | ||
| 653 | _aMarketing Management | ||
| 653 | _aGlobal Marketing | ||
| 653 | _aTrading | ||
| 653 | _aMarketing Communication | ||
| 653 | _aRelationship | ||
| 653 | _aElectronic Commerce | ||
| 942 | _cBK | ||
| 999 |
_c16784 _d16784 |
||