| 000 | 00719nam a2200277Ia 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20250502103142.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a8178086549 | ||
| 040 |
_beng _aIBSLLIB |
||
| 041 | _hEng | ||
| 082 | _a658 | ||
| 100 | _aKotler , Philip | ||
| 245 | 0 | _aMarketing Management | |
| 250 | _a11th ed. | ||
| 260 |
_aNew Delhi : _bPearson , _c2003 . |
||
| 300 |
_a706 p . : _bchrats , Graphs ; _c25 cm |
||
| 650 | _aMarketing Management | ||
| 653 | _aMarketing Management | ||
| 653 | _aNew Economy | ||
| 653 | _aStrategic Plan | ||
| 653 | _aMarketing Research | ||
| 653 | _aBuilding Customer | ||
| 700 |
_a"Armstrong, G." _eCo-Author |
||
| 942 | _cBK | ||
| 999 |
_c16342 _d16342 |
||