| 000 | 00763nam a2200289Ia 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20250531143021.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a0538849487 | ||
| 040 |
_beng _aIBSLLIB |
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| 041 | _hEng | ||
| 082 |
_a658.8 _bLAM |
||
| 100 | _aLamb , Charles W | ||
| 245 | 0 | _aMarketing | |
| 250 | _a3rd ed. | ||
| 260 |
_aOhio : _bSouth Western College , _c1996 . |
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| 300 |
_a890 p . : _bCharts , Graphs . Pic . ; _c28 cm |
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| 650 | _aMarketing | ||
| 653 | _aMarketing | ||
| 653 | _aMarketing Envronment | ||
| 653 | _aMarketing Research | ||
| 653 | _aPricing Decisions | ||
| 653 | _aCustomer Value | ||
| 700 |
_aHair , Joseph _eCo-Author |
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| 700 |
_aMcdaniel , Carl _eCo-Author |
||
| 942 | _cBK | ||
| 999 |
_c15917 _d15917 |
||