000 00867nam a2200325Ia 4500
003 IBSLLIB
005 20250524133451.0
008 231217s9999 xx 000 0 und d
020 _a0724806865
040 _beng
_aIBSLLIB
041 _hEng
082 _a658.8
_bKOT
100 _aKotler , Philip
245 0 _aMarketing
250 _a4th ed.
260 _aSydney :
_bPrentice Hall ,
_c1998 .
300 _a910 P. :
_bCharts , Graphs , Pic . ;
_c25 cm
650 _aMarketing
653 _aMarketing
653 _aTarget Market
653 _aForecasting Demand
653 _aMarketing Research
653 _aInformation Systems
653 _aBusiness Market
653 _aCorporate Strategy
700 _aArmstrong , Gary
_eCo-Author
700 _aBrown , Linden
_eCo-Author
700 _aAdam , Stewart
_eCo-Author
942 _cBK
999 _c15910
_d15910