000 00682nam a2200253Ia 4500
003 IBSLLIB
005 20250407151649.0
008 231217s9999 xx 000 0 und d
020 _a8186104801
040 _beng
_aIBSLLIB
041 _hEng
082 _a658.8
_bAND
100 _aAnderson , Alan H .
245 0 _aResult Oriented Marketing Communications
260 _aNew Delhi :
_bBeacon ,
_c1998 .
300 _a249 p , :
_bCharts , Graphs ;
_c22 cm
650 _aMarketing Management
653 _amarketingcommunication
653 _aMarketing Management
653 _aMarketing Communication
653 _aRating
653 _aJob Analysis
942 _cBK
999 _c15677
_d15677