| 000 | 00790nam a2200289Ia 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20250627133226.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a9780070609525 | ||
| 040 |
_beng _aIBSLLIB |
||
| 041 | _hEng | ||
| 082 |
_a658.8 _bSTA |
||
| 100 | _aStanton , William I | ||
| 245 | 0 | _aFundamentals of Marketing | |
| 250 | _a9th ed. | ||
| 260 |
_aNew York : _bMcGraw Hill , _c1991 . |
||
| 300 |
_a668 p . : _bPic. ; _c26 cm |
||
| 650 | _aMarketing Management | ||
| 653 | _aMarketing Management | ||
| 653 | _aMarketing Research | ||
| 653 | _aBusiness Market | ||
| 653 | _aPublic Relations | ||
| 653 | _aInternational Marketing | ||
| 700 |
_aEtzel , Michael J _eCo-Author |
||
| 700 |
_aWalker , Bruce J _eCo-Author |
||
| 942 | _cBK | ||
| 999 |
_c15423 _d15423 |
||