000 00698nam a2200265Ia 4500
003 IBSLLIB
005 20250607104120.0
008 231217s9999 xx 000 0 und d
020 _a0333645634
040 _beng
_aIBSLLIB
041 _hEng
082 _a658.8
_bMEL
100 _aMeldrum , Mike
245 0 _aKey Marketing Concepts
260 _aLondon :
_bMacmilla ,
_c1995 .
300 _a246 P . ;
_c24 cm
650 _aMarketing Management
653 _aMarketing Management
653 _aInternational Marketing
653 _aRelationship Marketing
653 _aAuditing a Market
653 _aForecasting Future
653 _aCustomer Relationship
942 _cBK
999 _c15403
_d15403