| 000 | 00796nam a2200301Ia 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20250531140458.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a0256093237 | ||
| 040 |
_beng _aIBSLLIB |
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| 041 | _hEng | ||
| 082 |
_a658.8 _bMAC |
||
| 100 | _aMcCarthy , E . Jerome | ||
| 245 | 0 | _aEssentials of Marketing | |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bIRWIN , _c1991 . |
||
| 300 |
_a526 p . : _bCharts , Graphs , Pic . ; _c27 cm |
||
| 650 | _aMarketing | ||
| 653 | _amarketing | ||
| 653 | _aEconomics Fundamentals | ||
| 653 | _aProduct Management | ||
| 653 | _aMass Selling | ||
| 653 | _aPersonal Selling | ||
| 653 | _aWholesaling | ||
| 653 | _aInternational Markets | ||
| 700 |
_aPerrault , William D _eCo-Author |
||
| 942 | _cBK | ||
| 999 |
_c14631 _d14631 |
||