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1.
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Key Marketing Concepts by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: London : Macmilla , 1995
Availability: Items available for loan: IBSL Library (1)Call number: 658.8 MEL.
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2.
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Marketing by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: Boston : McGraw Hill , 1997
Availability: Items available for loan: IBSL Library (1)Call number: 658.8 BER.
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3.
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Service Marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: New York : Addision Wesley , 1999
Availability: Items available for loan: IBSL Library (1)Call number: 658.8 RUS.
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4.
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Relationship Marketing for Competitive Advantage by
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: Oxford : Butterworth , 2001
Availability: Items available for loan: IBSL Library (1)Call number: 658.8 PAY.
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5.
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The Essence of Services Marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: New Delhi : Prentice Hall of India , 2001
Availability: Items available for loan: IBSL Library (2)Call number: 658.8 PAY, ...
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6.
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Marketing Management by
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: UK : CIB , 2001
Availability: Items available for loan: IBSL Library (5)Call number: 658.8 MEE, ... Items available for reference: IBSL Library: Not for loan (1)Call number: 658.8 MEE.
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7.
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Customer Relationship Management by
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: Australia : Kogan page , 2008
Availability: Items available for loan: IBSL Library (1)Call number: 658.84 BAR.
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8.
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Total Relationship Marketing by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: New Delhi : Elsevier , 2002
Availability: Items available for loan: IBSL Library (1)Call number: 658.3 GUM.
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