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1.
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Harvard Business Review on the Business Value of It by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: Boston : Harvard Business School , 1999
Availability: Items available for loan: IBSL Library (2)Call number: 658.4 HAR, ...
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2.
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Marketing Management : Global Edition by
Edition: 14th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: England : Pearson , 2012
Availability: Items available for loan: IBSL Library (2)Call number: 658.8 KOT, ...
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3.
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Strategic Brand Management by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: New Delhi : Pearson , 2013
Availability: Items available for loan: IBSL Library (1)Call number: 658.8 KEL.
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4.
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Strategic brand management / K.L. Keller by
Edition: 3rd
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: New Delhi: "Pearson," 2013
Availability: Items available for loan: IBSL Library (1)Call number: 658.8 KEL.
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5.
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Marketing Management by
Edition: 15th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: New Delhi : Pearson , 2016
Availability: Items available for loan: IBSL Library (2)Call number: 658.8 KOT, ...
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6.
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Marketing and Business Strategy by
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: Colombo : Author , 2017
Availability: Items available for loan: IBSL Library (2)Call number: 658.8 DIA, ...
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7.
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Principles of Marketing by
Edition: 17th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: India : Pearson , 2018
Availability: Items available for loan: IBSL Library (1)Call number: 658.8 KOT.
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8.
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Principles of Marketing : A South Asian Perspective by
Edition: 14th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Original language: Eng
Publication details: India : Pearson , 2012
Availability: Items available for loan: IBSL Library (1)Call number: 658.8 KOT.
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