TY  - BOOK
AU  - Crawford , C. Merle
TI  - New Products Management 
SN  - 9780256121520
U1  - 658.5 
PY  - 1991///
CY  - Boston
PB  - IRWIN
KW  - General Management
KW  - products management
KW  - Commercialization
KW  - Structure
KW  - Market Testing
KW  - Public Policy
ER  -