TY  - BOOK
ED  - Institute of Finance Service 
SN  - 0852974132
U1  - 658.4 
PY  - 1997/// .
CY  - United Kingdom
PB  - Chartered , 
KW  - Executive Management
KW  - Strategic Marketing
KW  - Pricing
KW  - Internationalisation Marketing
KW  - The Communication Mix
ER  -