TY  - BOOK
AU  - Kotler , Philip
AU  - Keller , Kevin Lane 
TI  - Marketing Management 
SN  - 9789332557185
PY  - 2016///
CY  - India
PB  - Person
KW  - Marketing Management
KW  - Marketing Strategies
KW  - Long-Loyalty Relationship
KW  - Forecasting
KW  - Marketing Research
KW  - Global Markets
KW  - Bulding Strong
KW  - Communicating Value
KW  - Mass Communication
ER  -