TY - BOOK AU - Gillespie , Kate TI - Global Marketing SN - 9781138352223 U1 - 658.84 PY - 2020/// CY - London PB - Pactledge KW - Global Marketing KW - International Marketing KW - Global Economy KW - Culture and Social Forces KW - Political and Regulatory Climate KW - Global Marketing Research KW - Social Marketing KW - Pricing ER -