TY  - BOOK
AU  - Kotlor, Philip
AU  - Keller, Kevin Lane
AU  - Chernev, Alexander
AU  - Sheth, Jagdish N.
AU  - Shainesh, G
TI  - Marketing Management
SN  - 9789356062665
U1  - 658.8 
PY  - 2023///
CY  - India
PB  - Pearson
KW  - Marketing
KW  - Marketing Management
KW  - Market
KW  - Viable Market Strategy
KW  - Designing Value
KW  - Communicating Value
KW  - Delivering Value
KW  - Managing Growth
N1  - Principles of Marketing - DBF12103 
Recommended Reading 
R03; Fundamentals of Marketing Management; Understanding the Market; Developing a Viable Market Strategy; Designing Value; Communicating Value; Delivering Value; Managing Growth
ER  -