TY  - BOOK
AU  - Kotler , Philip 
AU  - Armstrong , Gary 
AU  - Agnihotri , Prafulla
TI  - Principles of Marketing
SN  - 9789352865611
U1  - 658.8 
PY  - 2018///
CY  - India
PB  - Pearson
KW  - Marketing
KW  - Customer Value
KW  - Business Markets
KW  - Global Marketplace
KW  - Social Media
KW  - Mobile Marketing
KW  - Customer Relationship
ER  -