Kotler , Philip  <br/><br/>
Principles of Marketing 

 - 17th ed. 
 - India :  Pearson ,  2018 . 
 - 699 p . :  Charts , Graphs , Pic;   26 cm  
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Customer Value  Business Markets  Customer Value  Global Marketplace  Social Media  Mobile Marketing  Customer Relationship  Mobile Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT