TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla Y.
TI  - Principles of Marketing
U1  - 658.8 
PY  - 2018///
CY  - India
PB  - Pearson
KW  - Marketing Management
KW  - Marketing
KW  - Process
KW  - Marketplace
KW  - Consumer Value
KW  - Strategy
KW  - Customers
KW  - Sales
KW  - Pricing
KW  - Products
KW  - Brand
KW  - Promotion
N1  - Principles of Marketing - DBF 12103
Recommended Reading
R03; Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumer Value; Designing a Customer Value - Driven Strategy and Mix; Extending Marketing
ER  -