TY  - BOOK
AU  - Diasz, Lewie
TI  - Marketing and Business Strategy
SN  - 9789554441415
U1  - 658.8 
PY  - 2017///
CY  - Colombo
PB  - Author
KW  - Marketing Management
KW  - Strategic
KW  - Business
KW  - Brand
N1  - L11; Marketing Planning; Strategic Marketing Audit; Market Segmentation; Brand Management
ER  -