TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management 
SN  - 9789332557185
U1  - 658 
PY  - 2016///
CY  - New Delhi
PB  - Pearson
KW  - Marketing Management
KW  - Markets
KW  - Sales
KW  - Product
KW  - Brand
KW  - Promotion
KW  - Customer
N1  - Principles of Marketing - DBF 12103
Recommend Reading
R03; Understanding Marketing Management; Capturing Marketing Insights; Connecting with Customers; Building Strong Brands; Creating Value; Communicating Value; Delivering Value; Conducting Marketing Responsibility for Long- Term Success
ER  -