Kotler, Philip <br/><br/>
Marketing Management  

 - 15th ed. 
 - New Delhi :  Pearson ,  2016 . 
 - 900 p. :  col. ill ;  22 cm 
<br/><br/> Principles of Marketing - DBF 12103<br/>Recommend Reading<br/>R03 
<br/><br/>Understanding Marketing Management Capturing Marketing Insights Connecting with Customers Building Strong Brands Creating Value Communicating Value Delivering Value Conducting Marketing Responsibility for Long- Term Success 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Index Terms: </label>Markets Sales Product Brand  Promotion Customer 
<br/><br/><label>Dewey Class. No.: </label>658  / KOT