TY  - BOOK
AU  - "Keller, K.L."
AU  - "Parameswaran, M.G."
TI  - Strategic brand management
SN  - 978 81 317 5689 8
U1  - 658 
PY  - 2013///
CY  - New Delhi
PB  - "Pearson,"
KW  - brand management
ER  -