TY  - BOOK
AU  - Keller , Kevin Lane 
AU  - Parameswaran , M.G . 
AU  - Jacob , Isaac 
TI  - Strategic Brand Management 
SN  - 9788131756898
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Marketing Management
KW  - Brand management
KW  - Strategic
KW  - Geographic Locations
KW  - Global Marketing
ER  -