Schiffman , Leon G  <br/><br/>
Consumer Behavior  

 - 11th ed.  
 - New Delhi :  Pearson ,  2015 . 
 - 508 p . :  Charts , Graphs , Pic. ;   25 cm  
<br/><br/><label>ISBN: </label>9789332537644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketing Consumer Behavior  Technology  Social and Cultural  Marketing Ethics  Consumer Research  Indian Cultural  Social and Mobile Media  Traditional Meadias  Data Analysis  
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCH